copywriting chameleon | brand strategist | ad & web copy director
tech | finance | healthcare | beauty
what I’ve been up to lately…
The ask: Upon its brand refresh, Cleary needed a compelling web user experience and storytelling to effectively convey the company’s mission to enhance the employee experience.
What we did: Brand Strategy | Competitive analysis | Entire Webpage Copywriting | User Journey
Kea.ai
The ask: Upon Kea’s launch, the B2B software company reached out to create a website that harnessed the power of storytelling to communicate their value proposition to potential customers.
After doing a competitive analysis, research and strategy, we created an online experience that aligned with Kea’s target audience’s customer journey, and recently leveraged case studies to showcase the product’s success.
What we did: Brand Strategy | Competitive analysis | Entire Webpage Copywriting | Blog content
CapitalSphere
A reimagined M&A platform where business owners can access capital within CapitalSphere’s network
|| Entire website & launch marketing copy ||
created web & ad copy for targeted audiences after generating strategy + identifying customer personas
Monat Wellness Launch
At the height of the pandemic Monat sought to launch a new line for the first time beyond their beauty niche. That’s when we were tasked to conceptualize and execute a wellness launch that would captivate audiences with its stopping power and clean messaging- all within in 8 weeks. Despite the challenges of working around global supply chain issues, restrictions with production partners, as well as a slimmer than usual internal team to help move this project forward, the launch took center stage at the company’s first global virtual conference. The result? The most successful launch the company has had to date, with record sales in 24 hours.
Campaign Conceptualization
Creative Direction
Scriptwriting
Web Copy
ancillary content
with the launch of a new wellness line, we provided supporting social content to help our client’s consumers understand how each product can be incorporated into their daily routine.
copywriting | campaign development & ideation | creative direction
web copy + partner communications
THE RESULT?
WHO WILL THEY BECOME? DISCOVER WHAT'S POSSIBLE WITH COLLEGEAMERICA ....
WHO WILL THEY BECOME? DISCOVER WHAT'S POSSIBLE WITH COLLEGEAMERICA ....
Investor-facing brochure for CollegeAmerica 529 savings plan | American Funds
CAPITAL GROUP
Concept Development & Expression
Brand Development
Communication Insights
Advertising & Brand Communication
Emails
Social
Brochures / Prospecting Cards / sales aids
Web + Homepage copy
B2B + B2C facing content
Scriptwriting
Overview: Capital Group wanted to celebrate CollegeAmerica’s 25th anniversary with a nation-wide campaign that motivated both investors and advisors to invest in the future. To do this, we worked on several pieces of communication that stemmed from the idea that anything is possible with a CollegeAmerica 529 plan.
CollegeAmerica Webpage Copy
Conceptualize and develop CollegeAmerica campaign that was displayed on Capital Group’s advisor and investor facing webpages.
Digest complex and technical information about investment processes and financial products to create marketing assets for investors and advisors
PRECISION1 CONTACT LENSES
Client
ALCON
Overview: PRECISION1 contact lenses looked to re-energize the consumer base by showing them the freedom they get with contact lenses that don’t get in the way of life’s adventures.
Development & Expression
Brand Development
Communication Insights
Advertising
Brand Communication
Emails
Social
Sales Aids
social
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PRECISION1 PRINT AD
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PRECISION1 PRINT AD
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PRINT AD
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PRINT AD
Client: SAGA Fitness
Web copy | landing pages | Paid Social Media Ads
ALCON SURGICAL
Web copy | landing pages | Paid Social Media Ads
Monat Holiday Campaign
campaign conceptualization & creative direction
scriptwriting
